Social Media Content Photographer for Betsey Johnson & Superga

Steve Madden

Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. Steve Madden has offices & stores located throughout the United States.

General Summary; The Digital Brand Coordinator is responsible for handling Betsey and Superga Social Media accounts. This candidate will work with the Marketing team as well as e-Commerce, Retail and Licensing teams to ensure our Social Media channels are united with brand message and goals.

Major Responsibilities;

  • Creating, maintaining, monitoring and scheduling content for all social media channels such as Instagram, Facebook, Snapchat, Twitter, Pinterest and YouTube.
  • Work with Marketing and Creative on strategy.
  • Work with Social Media consultant on ad buying and analytics across all social platforms.
  • Coordinate monthly social shoots to create content for social platforms (copy and creative).
  • Work closely with Marketing, Licensing, e-Commerce and Retail teams to sync business and creative with Social Media
  • Work closely with creative team assisting with any photoshoots to capture social media and other organizational tasks.

Preferred Education, and/or Experiences;

  • Graduated with 4 year degree with focus on Marketing, Styling, Communication, Photography, Photo Retouching
  • 2+ years of Social Media Marketing experience in a corporate marketing or agency marketing role
  • 2+ years of Social Media Marketing in a B2B capacity
  • 2+ years of Social Media Marketing experience on all major social media platforms — LinkedIn, Twitter, Facebook, Pinterest, YouTube, etc.
  • Verifiable examples of Social Media Marketing successes and wins
  • Impeccable attention to detail
  • Exceptional business writing skills and can visualize as well as convey a message into relevant and interesting content
  • Expert level skills in using and navigating social media networks” native web apps, 3rd party social media tools, and “the internet” to run it all
  • Must have experience with capturing own content on a Smartphone or Camera
  • Some experience win social analytics ROI and AD buying
  • Photoshop skills

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