Marketing Coordinator

Purl Soho

With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts

Purl Soho is Reaching Out: Become our Marketing and Outreach Coordinator!

Are you a marketing and public relations up-and-comer? Do you have a connection to the world of fiber arts and crafting? Do you love fostering communities and inspiring people? Join our NYC team as our full-time Marketing and Outreach Coordinator! In this position you will be responsible for implementing and overseeing our vision and strategy for marketing and public relations; evaluating and establishing benchmarks and goals; and proposing and maintaining our Outreach Program budget, while ensuring its profitability. This is a challenging job with a ton of opportunity to shape your role and to grow with our exciting small business! If this sounds like the job for you, please send your resume, your salary requirements, and a paragraph or two about why you would be a great Outreach Coordinator to look forward to meeting you!

Responsibilities include…EMAIL MARKETING CAMPAIGNSResearch ways to increase mailing list sign-ups

  • Propose budgets and ideas
  • Implement strategies

Identify effective email campaigns

  • Research ideas for future campaigns based on data and analysis
  • Coordinate with inventory planner
  • Schedule and maintain campaign calendar

Maintain budget and ensure profitability


  • Collaborate on overarching strategy and oversee implementation
  • Effectively manage, monitor, and analyze social media advertising: Google ads, Pinterest, Ravelry, Instagram, Facebook, and Twitter
  • Research and implement ads for print and online content
  • Field advertising inquiries, based on data and analysis
  • Maintain budget and ensure profitability

PUBLIC RELATIONSReach out to and manage relationships with designers and influencers

  • Send samples
  • Track response, progress, and outcome
  • Market outcome

Invite influencers to Purl Soho for workshops and events

  • Create and maintain budget
  • Market workshops and events

Get Purl Soho kits and products on gift lists, online and in print

  • Oversee product placement for outside photo shoots
  • Coordinate with shop and planners
  • Maintain calendar of product placement

Maintain budget and ensure profitability for allAbout us…Purl Soho is small but global company that has been in business for over fifteen years. Both online and in person, we sell high quality craft supplies, including our own branded collections of yarns, fabrics, notions, and kits. We also create and share modern designs based on traditional needlecraft techniques. We are committed to exceptional quality and incredible customer service and have thousands of loyal customers around the world who count on Purl Soho for both!



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