Digital Marketing Analyst

Calculated Hire

Calculated Hire brings a fresh approach to delivering today’s culture focused business professionals.

Responsible for ensuring all digital campaigns and ecommerce initiatives are supported globally with paid marketing support on a variety of channels. This person would work closely with internal creative design teams, as well as with external partners, to drive brand-right consumer experiences that achieve campaign-specific KPIs. This position will focus primarily on display and social marketing channels, although may also assist our search and affiliate team. The ideal candidate is an innovative thinker, collaborative, and highly organized.

Responsibilities

  • Focus on execution of drive-to-store digital marketing campaigns, and assist on other projects as needed
  • Manage campaign asset coordination & organization between creative team and marketing agency to ensure all launch dates are met
  • Act as liaison with promotions team to communicate & maintain promotional calendar for internal and external counterparts
  • Partner with copywriters for requests on campaign assets and social media posts, as well as submission & tracking of foreign language translations for international markets
  • Ensure 100% accuracy of display and social creative with overall business standards and creative direction
  • Analyze weekly campaign performance and provide insights to the broader marketing team on areas of opportunity
  • Partner with Analytics team and/or marketing agency to perform ad hoc seasonal and project hindsight for distribution to leadership
  • Conduct ongoing competitor analysis and tracking
  • Proactively identify new capabilities and market trends, and facilitate the evaluation of vendor proposals with key stakeholders

Requirements/ Qualifications:

  • Bachelor’s Degree in Marketing, Advertising or related field required
  • Digital marketing experience in a fast paced, multi-channel, retail environment a plus
  • Familiar with display & social media advertising products
  • Proven track record of working across and within a matrixed structure – creative, analytics, and CRM
  • Highly organized with strong problem solving capabilities
  • Strong project management and inter-departmental coordination skills
  • Highly motivated with ability to thrive in a fluid and demanding environment

To apply for this job please visit the following URL: https://www.linkedin.com/ →